You’d be surprised how valuable colour can be to a website design.

Human beings love colour.

We’re attracted to bright shades and beautiful things. Colourful ads attract up to 42% more attention than black and white promotions. That’s one of the reasons that newspapers started printing in colour, rather than relying on greyscale alone.

If that wasn’t enough, we value colourful things more too. According to some studies, prospects given a business card will hold onto it for ten times longer if the card is colourful.

Whether you’re designing an advertising campaign for a business or building a new website, it’s important not to underestimate the power of colour.

How Designers Use Colour Theory

Many professional designers understand just how valuable the right colours can be in their campaigns. Using the right combination of shades in the right situation doesn’t just attract attention. Your colour choices can also affect the way that people feel about a brand, product, or service.

For instance, 33% of the world’s top-performing businesses have the colour blue in their logo. One of the main reasons for this is that blue conveys ideas of reliability and trust. On the other hand, another 29% of the top brands use the colour red in their logo – this is a shade that conveys a sense of power, daring and excitement.

To take advantage of the psychological impact that colour has on buying decisions, designers use a concept called “Colour Theory“. This theory identifies and explores the way that different shades can affect customer behavior. Through colour theory, professionals can figure out what the best colour for a call-to-action button is on a website, or what shade of green will lead to the biggest conversion rates on your email newsletters.

Unlocking the Power of Colour

In today’s competitive marketplace, designing the perfect website isn’t just about finding someone who can give you responsive pages and an easy-to-use navigation bar. While user experience is crucial to success, it’s also important to make sure that your site has the right aesthetic appeal too. After all, 90% of the decisions that customers make about products are based on the colour of the items they’re buying.

The best web designers know how to alter their designs to improve your chances of getting a sale or put the minds of your audience at rest when you’re trying to convince them to make an important decision.
While anyone can study the art and science of colour theory, only a truly experienced designer will know how to align your website choices to the needs and expectations of your target audience. Remember, everyone responds to colours in different ways. The emotional impact that a particular shade has on your audience will depend on their background, their demographics and so much more.

To get the help of an expert designer in your colour theory, contact Digital Primate today. On the other hand, if you want to learn more about the unique way that colour affects the human mind, check out the infographic on the importance of colour in design below.

colour in web design infographic